media skills training, media communications, executive media training, media interviewing skills, spokesperson skills training, Candace BelAir Training

How to Come Across at Your Best

If you’re suddenly faced with a crisis, how you respond will determine how the media portray you. Master the skills of crisis communications with this crash course in crisis planning.

Prepare to meet any reporter in five simple steps.

Create “message points” to make sure your message is heard.

Bridge the gap between the reporter’s agenda and your message points.

Establish yourself as an industry expert so that the media contact you again and again.

Develop “sound bites” to capture the media’s attention and get you quoted.

Identify and handle difficult or trick questions.