crisis communications planning, crisis communications skills training, crisis publicity, crisis situation and media publicity, handling crisis in the media, crisis strategy

What You Should and Shouldn't Do

If you’re suddenly faced with a crisis, how you respond will determine how the media portray you. Master the skills of crisis communications with this crash course in crisis planning.

• Why saying “no comment” or deferring media questions to your attorney could be the kiss of death.

• How to rephrase a “loaded” question into a neutral one and the method for responding to it.

• .How three simple secrets can help a reporter see your point of view and even take your side.

• How to keep your composure and remain in control even if emotions are running wild.

• What single question you should fear most and how to answer it.

• When to admit you are wrong and when to offer an apology to win back the public’s trust.